Saturday, October 29, 2005

Adsense Targeting Keywords

To make any money with Google Adsense you really have to target the higher paying ads.

I have a lot of untargeted pages (like this one) that just kind of ramble on, the Adsense Ads on these pages as expected usually clocks in at the bottom - around the .02 cent mark.

If you compare a site that is getting .02 cents per click verses a site that is getting $1.00 per click the second one is going to make a whole lot more money, assuming your traffic for both sites is similar.

My traffic does not vary that much, so I have been trying to take the time and hunt down some higher paying keywords or at least keywords that have advertisers wanting to pay for them.

I thought I had the process down; make sure the keywords were in the title tag, H1 tags, sprinkled through out the text and in a link or two.  

After doing this I found that some pages were getting good ads, or at least ads that related to my keywords, and some pages were not getting ads related much at all.

So I copied a few pages and made some very minor changes to them, and half were getting good ads and half were not.

After working for a while and thought I was getting close to understanding what was going on.

At first it looked like pages made with blogger were not getting related ads, and pages written with HTML were.  I thought it must have to do with the meta tags and a few other things that blogger has left out.

Just when I thought I started to find out what was going on I checked the pages again, and this time the blogger pages have good ads and the HTML pages don’t.

So within a few hours it looks like for some strange reason the ads have reversed themselves.

Now I am totally confused but this actually makes my decision easier because I really love publishing with blogger and I now officially hate HTML so I am going to keep checking the next few days and if they ads keep up this 50/50 thing they have going.

I will start using blogger for all my websites, its just so much easier.

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