Keeping Up With A Linking Strategy

http://www.google.com/webmasters/guidelines.html

Any Search Engine Strategy you are working on is going to involve 1000's of web pages, and 1000's of links to other sites.

Either one of these are difficult to manage at best. It's just a lot to keep up with.

I've spent the last couple of days making an effort to getting all organized... Which is a lot of boring work - especially when you're looking at a large number of pages across several web sites.

I am always looking for that perfect piece of software to help me manage and track every task.

I downloaded the trial version of Web Position Gold today to test it out and see what it would do.

It seems like for a change it was not a total waste of my time, like most downloads are.

You can put in any URL, and keyword phrase, and choose the queries that you want to run, and it will grind away then spit out a useful report telling you your rankings for each engine for that specific phrase.

It will also tell you what that page needs in order to rank higher in a specific engine, so if there are some sites your trying to beat in Yahoo it will give you the statistical averages for top ranking pages so you know what they are doing to get there. Web Position Gold also gives you word count, keyword prominence, and a link popularity score which are all useful to know.

Then I happend to notice my good old Google's guidelines page again

http://www.google.com/webmasters/guidelines.html

which specifically talks about Web Position Gold...

Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold� that send automatic or programmatic queries to Google.

Google also tells us they kick people off their Adsense program everyday for violating their terms.

So here I am once again back where I started.