Now St Croix and Knitcraft are saying it is all a mistake, and they never said Steve Jobs bought any shirts from them. So it looks like they just found an opportunity so sell a lot of shirts off his death and jumped on it.
The cancer society has asked them to remove their ad saying they are donating some of the money also, because it was never authorized.
Star Tribune
After Cashing In, Clothing Firm Admits Steve Jobs Was No "Fan" Of Its Mock Turtleneck
The Smoking Gun another article from Smoking Gun about the phony connection to Steve Jobs.
Steve Jobs is known for many things -- the Apple II, the Macintosh, Pixar, the iMac, iTunes, iPod, iPhone and iPad.
He is also known for his signature black turtleneck, Levi's jeans and gray New Balance sneakers.
Sometime around 1998 he came up with this signature style and wore it almost all the time he was out being photographed from that point on.
There are some conflicting stories,
- he bought 100's of the shirts.
- he has a life time supply of them given to him.
- he buys 24 each year.
But just how Jobs arrived at that look after wearing neckties, bowties, vests and jeans covered in patches, isn't as known.
That will change, however, with the release of Walter Isaacson's highly anticipated authorized biography on the Apple co-founder, titled simply "Steve Jobs."
The book -- the product of more than two years' worth of interviews with Jobs' family, friends, colleagues and rivals -- includes details on how Jobs' look came about. That passage on was published Tuesday by the website Gawker in an excerpt from Isaacson's book.
The book also includes interviews that took place just weeks before Jobs' death Oct. 5.
From Issacson's book, as reported by Gawker:
On a trip to Japan in the early 1980s, Jobs asked Sony's chairman Akio Morita why everyone in the company's factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. "I decided that I wanted that type of bonding for Apple," Jobs recalled.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, "I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea."
In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. "So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them." Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. "That's what I wear," he said. "I have enough to last for the rest of my life."
Isaacson's biography on Jobs arrives in stores Oct. 24.
Los Angeles Times
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Next story from the Digital Journal:
Winona - Minnesota private company is the exclusive manufacturer of St. Croix Collections. The company was founded by current CEO and President Bernard Brenner.
Minn. (MN)—the announcement made by CEO Tim Cook of Apple on Steve Jobs passing away became the most talked event on October 5th 2011. The trans formative vision and impact on the computing industry was forever reshaped by Jobs and his company successfully became today's trendsetters for smartphones.
The American inventor and entrepreneur had followers at home and abroad. Even revered outside the realm of technology, he was an influential icon who could even spark sales in the simple garments he wore during his famous keynote presentations.
The famous Classic Techno-Cotton Long-Sleeve Mock sold by St. Croix Shop-established in 1960 and based in Winona, MN.-made its separate headlines because it was a very sophisticated piece of fabric made and produced in the North Star State.
St. Croix Shop
Screenshot of St. Croix shop and details on out of stock for Steve Jobs favorite garment.
Like this
"Since the product is made in Minnesota, we are proud that Mr. Jobs wanted and respected an American made product," said Director of Sales of the St. Croix Shop Bruce Amster. "We saw an interest and an increase in orders for this garment that he wore. From this the St. Croix Company and several of our partners decided to announce to our clients that any purchase from this favorite garment a $20 contribution goes to the cancer society."
Less than a week later, on the website for the ST. Croix Shop informed its clients on the website they were out of stock for this specific sweater and will be accepting new orders to ship on Oct. 28th.
Amster went on to emphasize the company's CEO, Bernhard Brenner, started the business 50 years ago and wanted to produce the most outstanding garment available. Therefore, "The comfort of this garment was made to be distinctive and that is why I presume Jobs, enjoyed wearing it."
The connections and associations to Apple's founder is one of many tales to come. Surely his presence, passion and human experience touched millions whenever he unveiled the next best thing. The company from the Land of 10,000 lakes claims on its website the "St. Croix label became synonymous with perfection in craftsmanship…"Perhaps more than irony or plain serendipity both companies CEO's shared a characteristic that Jobs and Brenner bestowed on their business: making their products analogous to perfection.
Digital Journal
It has also been said that it saved time because he didn't have to decide what to wear each day.
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Online Store where Steve Jobs may have bought 24 shirts a year from. Priced at $175 and out of stock until November 9th, 2011
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