Private Label Content - Part 2

Put Yourself In Google's Shoes

Google's mission is to provide relevant, useful and UNIQUE content that can be easily found by those searching for it. It stands to reason, then, that Google does not want to see the same information repeated hundreds (or even thousands) of times all over the net. That's the problem with using content from Article Directories - since this is a convenient way for webmasters to fill their sites with content, the same articles are seen everywhere.

What does this mean for the user of Private Label Content? Simply this: do NOT be tempted to use the content for your website(s) without altering it substantially. Why? Because otherwise you are not offering UNIQUE content to your visitors. Even if the PLC membership site you have signed up to puts a ceiling on membership, you still don't want to be offering the same content that could be found on 200 other websites.


How Can You Use PLC Articles?

The most common use for PLC articles is to provide useful, interesting content for websites. There are other uses, however. Think about your immediate needs. If you require an incentive for people to sign up for your newsletter, you can offer an e-book or training manual made up from PLC articles. It's easy to tweak these to be more relevant to your website and your clients. (As well as putting yourself in Google's shoes, put yourself in your clients' shoes. What do they most need to know?)

You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This gives you an excellent reason to stay in touch with your clients.