When Does Advertising Become Lying?

I just was looking though my junk mail and ran across a link to a site that starts out saying this:

• You Can Now Easily Create a Niche Blog Empire Using WordPress That Spits Out Five Figure Adsense Checks Like a Winning Slot Machine on Steroids!

While I am reading this I start thinking, when does advertising hype become lying?

I understand you have to motivate people, try and talk them into taking an action that they otherwise might not do, but at some point you are so far away from the truth that it just become out and out lying.

If you tell people the truth about this subject it would read more like this:

• The average blogger after working for a year or so will be able to take his monthly Adsense income and buy a cup of coffee with it, except that you have to get to $100 before they will send you that check.  And odds are after a year you’re still going to be waiting for that first check.

I admit that their statement will make more people want to sign up.  But some of the people who don’t know anything about Adsense will believe what they are saying and think that they can make one of those Five Figure Checks.

When in reality there are only a handful of people doing this, and when you find out how you realize these people are working 15 hours a day for years and years. I read about posting 30 times a day each with 300 to 400 words that are keyword targeted and optimized for the search engines.

This is not something that Joe Sixpack can easily do during a football commercial.  You’re talking about a major investment of time and then having the aptitude for it to begin with.

I have come to the conclusion that I just don’t have 20 or 30 pages to write about everyday.  I am luck to come up with one every other day.  Then when I do come up with something (like this page) it is not optimized at all and will not really contribute towards that Five Figure Adsense Check.

I probably get one good page from every 10 I write from a SEO optimization point of view.  So if you crunching some numbers here… 30 pages a day times 365 days in a year, these guys never take a day off – and I am not kidding.  That comes to about 10,950 pages at the end of a year.  

If I push myself and write one a day, and I get 1 out of 10 that are really optimized to perform well.  I will end up with 36 SEO optimized pages per year, and 329 extra pages that really don’t count for much.

This means that I need to work for a little over 304 years to match the results one of these pro bloggers will reach at the end of their first year.

Now, the pro bloggers will tell you that they worked for 3 or 4 years before they really started making those 5 figure checks.

This means I must work for 1,216 years before I will reach that goal.  

Guess I better get busy; I only have 1,215 years to go.